Tokenized Gold Could Unlock $700 Billion in New Demand - World Gold Council

The World Gold Council’s new report with Boston Consulting Group forecasts that removing adoption barriers for digital gold could unlock as much as $700 billion in latent demand, matching today’s physically-backed ETF market. Tokenized gold’s market capitalization topped $4 billion in 2025, while ETFs attracted $89 billion in inflows and reached $559 billion in assets under management.